Homepage / Marketing / 10 Powerful Tools Every Content Creator Should Know About

10 Powerful Tools Every Content Creator Should Know About

Content creation tools for super-charging your content strategy.

Portrait for Envato By Envato
Posted 1 Jan 2023
Illustration of a person at a desk working

A recent HubSpot report found that the biggest challenge for content creators today is creating engaging content.

We get it. Creating quality content is more complex than it seems. You might start with one idea, but your research takes you in another direction. The truth is that there is no straight path to generating effective content. But thankfully, various content creation software options can help you in the process.

This article will help you choose the right content tools to add to your toolkit.

How Is Technology Helping Content Creators?

The right tech tools can empower content creators to work more efficiently. This is why over 73% of content marketers depend on content creation, collaboration, workflow management, and content planning tools to streamline their content processes.

Here’s how technology is helping content creators in their digital marketing efforts:

  1. Orchestrates content strategy: Certain AI tools can help you carry out your content strategy more effectively by managing the entire lifecycle of the content creation workflow. These tools have automation capabilities, allowing you to minimize human intervention in some tasks.
  2. Saves time and enhances productivity: The right tools can significantly speed up your content processes. Since these tools automate some of the less critical (tedious) tasks, it gives content creators more time to focus on the creative aspects of content creation.
  3. Drives promising leads down the funnel: Some tools can also help optimize content to increase the chances of conversions. Content creation with the help of these martech tools can enable you to maximize your output and appear higher on the SERPs.
Freelancer content creator working overtime from home to respect deadlines. Woman videographer editing an audio film montage on a professional laptop sitting on the desk in a modern kitchen.

Besides this, technology also helps create hyper-personalized experiences that target the right audience segment to drive more conversions. As you can see, there are numerous ways in which technology can help content creators achieve their content goals.

With this, let’s move on to the content creation tools.

What Are the Most Effective Tools for Developing Quality Content?

1. Exploding Topics – Trends Monitoring Tool

exploding topics tool

Exploding Topics is a content research and curation tool that you can use to learn about new trends and topics that are most likely to go viral. Trend monitoring is not just about reacting to popular trends but gaining a sense of what is most likely to take off. You can make your content unique by jumping on a new trend before anyone else.

Pricing: Exploding Topics Pro, which provides insights almost six months in advance, is priced at $47 per month for the Entrepreneur tier. There is also an Investor tier, priced at $97 per month.

2. LongtailPro – Longtail Keyword Planner Tool

longtail tool

If you are looking for a keyword research tool that can provide great longtail keywords, then LongtailPro is the best choice. This keyword planning tool works for every niche, so you can be sure to find some great keywords for every topic. Key features of this tool are:

  • Longtail keywords
  • Keyword comparisons, along with search volumes
  • Competitor keyword research
  • Rank tracker

Pricing: LongtailPro provides three plans – Starter, Pro, and Agency. They start from $37 per month and go up to $147 per month. 

3. Playbuzz – Interactive Content Creation Tool


Creating interactive content is a great way to get your audience to engage with your brand. Playbuzz is a content creation tool designed specifically for creating embeddable and shareable interactive content. With the help of this tool, you can craft quizzes, tests, games, predictions, and stories, which you can share on Playbuzz’s network. It also comes with an analytics tool to measure the performance of your interactive content.

Pricing: This is a free tool.

4. Play.ht – Text-to-Speech Generator for Voiceover Content

play.ht tool

Want to turn your blog content into a video or a podcast? What you need is a text-to-speech generator like Play.ht. This AI-powered tool comes with a WordPress integration, allowing you to quickly turn your posts into an audio file. You have the option to choose from over 832 human-like AI voices. The platform also supports around 132 languages.

Pricing: Play.ht plans start from $19 per month.

5. Kapwing – Meme Generator

kapwing meme generator

Every content marketer and creator knows the power of memes in the content space. With Kapwing’s meme generation tool, you can create fun memes in minutes. All you have to do is select an image, video, or GIF, add some witty text, and voila! Your meme is ready. This simple meme maker should be a part of every content creator’s toolkit.

Pricing: Kapwing’s meme generator is free to use.

6. BEE – Email Builder Tool

BEE - Email Builder Tool

BEE is an excellent tool to help content creators run successful email newsletter campaigns. Thanks to the easy drag-and-drop feature, you can design impactful and engaging emails swiftly. You can choose from 1000+ ready-made email templates to build an email that will get the audience’s attention.

Pricing: The basic plan can is free. The paid plans start from $30 per month per team.

7. Acast – Podcasting Solution

Acast - Podcasting Solution

Podcasting is a great way to engage your existing audience and reel in new ones. If you are looking for an easy podcasting solution, then Acast is your answer. This beginner-friendly podcasting tool makes it easy to record a podcast and publish it on any podcasting app.

Pricing: Acast provides a free plan to users just starting with podcasting. The paid plans start from $14.99 per month.

8. Narrato – Content Workflow Platform

Narrato - Content Workflow Platform

Narrato is an all-in-one content workflow platform to streamline your content process. From content planning, creation, optimization, and publishing to team/project management, Narrato is a one-stop solution for all your content needs. Key features of this tool are:

  • Powerful content editor with grammar, readability, and SEO optimization capabilities.
  • AI writer and AI topic generator to help you get started when you’re struggling to find the right words.
  • Free image search, Canva integration for graphics, and WordPress integration for publishing.
  • Custom content templates, style guides, calendars, and kanban board for better content planning.
  • On-platform collaboration features (messages, comments, and @mentions).
  • Custom user roles, and more.

Narrato also provides a content marketplace where you can connect with thousands of quality-vetted freelance writers. The marketplace offers high-quality content, quick turnaround times, and managed services.

Pricing: Narrato provides a free plan for content teams that are just starting out. The paid plans start from $9 per user per month.

9. Envato Elements – Unlimited Creative Subscription

Envato Elements - Unlimited Creative Subscription

Envato Elements is the largest all-in-one creative subscription that enables content creators to deliver their best creative work. Featuring millions of premium assets and templates to customize for any project, the Envato Elements library is packed with over 11 million expertly made items with commercial licensing for peace of mind. When we say unlimited, we mean it. Download everything you want to experiment with and create one monthly or annual subscription. Includes video templates, stock photos, graphics, fonts, music, and more to deliver high-quality social media and marketing content.

Pricing: Available on a monthly or an annual subscription. Plans to suit individuals, teams, and students.

10. Placeit – Visual Content Creation Tool

Placeit by Envato is an excellent tool for creating visual content for your content marketing campaigns. This tool is handy for creating compelling social media content that hooks the audience. It has an easy drag-and-drop interface and many templates to create any graphics or visuals you want, whether for social media, your blog, or email marketing.

Pricing: You can get an unlimited subscription to Placeit at just $1.97 per month.

Tech Trends for Content Creators

Here are some tech trends dominating the content marketing industry today:

1. Next-generation SEO Tools

Effective content creation is only possible with SEO tools. But gone are the days when tucking in a few keywords and creating some backlinks will get the job done. Next-generation SEO tools that support collaboration and go beyond the basic optimization processes are the need of the hour.

2. Behavior Optimization

For content creators, the best way to garner more followers is by optimizing content to suit the target audience’s needs. The role of behavioral analysis and optimization tools becomes essential here. These tools can better guide content creators in optimizing content for different audiences on different mediums.

3. Live Video Streams Gaining Traction

Video streaming has become more popular than ever. According to a Statista report, users worldwide spent over 480 billion hours watching live streams in 2020. Video streaming solutions can be handy for content creators and marketers who want to make the most of this shift in content consumption. These tools have great features for live recording, real-time captions, audio mixing, screen capture, and more.

Now It’s Over to You

Excellent content creation starts with the right tools. These tools, coupled with creativity and remarkable content ideas, can help creators serve original, engaging, and interactive content to their audiences. With the excellent tools in this article, you can build your own content creation toolkit to support your content creation strategy.

Guest Author: Akshita Sharma

Akshita Sharma is a content creator at Narrato, with a penchant for turning complex topics into engaging and informative articles. As a wordsmith with a knack for storytelling, she is constantly looking for an opportunity to create something new.

Do you find this article useful?
Related Posts
Envato Elements: Millions of creative assets. Unlimited downloads. One low cost.Get Unlimited Downloads