6 Excellent Email Marketing Apps to Boost Your Business

Whether you use emails for internal communications, customer service, outreach, or marketing, you probably can’t imagine your business without them. Emails are at the core of almost any business; they’ve become a constant element of daily work routines. Considering how seamless email communication is, we forget that it still can work for business growth.

There’s a whole world of email apps and tools that can streamline email management and help with your email marketing efforts. In this article, we go through the ones that proved to help multiple businesses from different niches all over the world. 

Will they help you? We’re sure you’ll find something for yourself. But before we list software, let’s start with the basics.

Besides streamlining communication, there are numerous reasons why email is a vital channel in your marketing strategy. 

Emails remain among the most impactful tools for marketers, sales representatives, and customer service agents:

The good, old email can be your most powerful business tool. Here are some apps that will help you use email to its fullest potential.

Let’s start with two solutions for marketers: HubSpot’s newsletter builder and GetResponse’s automated sequences. You might have heard about both platforms, but these two particular functionalities deserve a special highlight. 

Creating newsletters can be a nightmare if you don’t support yourself with the right tools, and a newsletter builder is an absolute basis.

HubSpot’s app saves you from all the burden associated with creating effective email campaigns:

Most importantly, you can personalize your newsletters using data from HubSpot’s CRM and multiply the chances that people open up your email and engage with your message. 

If you’ve previously worked with a different email builder, one of the biggest challenges is making your email display correctly on every device. HubSpot’s builder stands out from the abundance of competitive solutions because it’s perfectly compatible with all devices. 

The built-in analytics feature equips you with the key to well-converting campaigns: data about your audience. If you regularly check on the analytics, you can make every other newsletter perform better because there’s always something that you can improve. 

GetResponse is a feature-rich email automation tool that allows you to easily design and automate emails without worrying about delays and lags. But one feature that can be especially beneficial to businesses like eCommerce stores or subscription-based platforms is their automated sequences. 

The sequences are automated emails sent based on a specific action your subscribers take; they can also be triggered by particular preset periods. 

For example, if you run an eCommerce store, you can set automated sequences that get sent to subscribers whenever they abandon their cart. You can also set up an automated sequence that your subscribers will receive in preset periods after subscribing to your platform. 

The possibilities are endless – but you don’t have to come up with all the potential customer journeys. GetResponse offers templates that you can easily adjust to your needs and implement into your strategy. 

Email sequences work well for different businesses as they’re timely, personalized, and relatable. It’s not like sending a regular newsletter that addresses a broad audience; instead, it’s addressing a particular need, interest, or problem. You can be there for your customer whenever they need you the most – and that’s a huge revenue booster. 

While email builders and other email automation tools help you reach a broad audience promptly, email management is another side of the process. 

Email management is the process of establishing healthy email habits and making your workflow more organized. It’s associated with a set of methods and tools that can help you clean up and streamline how you deal with the constant flow of messages. 

Efficient email management means less clutter in your inbox and higher conversions. When you give timely responses and take proper care of the recipient of your message, you can win their trust and loyalty.

Let’s look at some excellent email management apps that can help you get your email habits spot-on and boost the results of your work.

Having more than one inbox is sometimes inevitable, and swapping between tabs and accounts gets tedious. Mailbird’s email account management tool offers you to unify all your email accounts in a clean, reliable, and easy-to-understand interface. It’s one of the best alternatives to Shift or Outlook. 

Investing in a tool like Mailbird can be a game changer if you or your team manage multiple email accounts. It has numerous productivity features like snoozing, automating replies and follow-ups, and more. Most importantly, Mailbird includes many third-party apps, including live messengers, virtual conference apps, and project management tools. Connecting all these channels allows you to complete repetitive tasks and save time seamlessly.

Mailbird’s features include:

Cold emailing is one of the best ways to reach out to new customers interested in your product or service but who have yet to interact with your company. 

Good copy, valuable resources, and the right tools can fuel successful cold emailing. Cold email software from Quickmail will help you improve your email deliverability and automate the entire process. You can:

The best part is that it only takes ten minutes to set up. And just like that, your workflow becomes much smoother, and you can eliminate repetitive tasks. 

Choosing the right prospects can take time and effort. You want your email to reach the right person; otherwise, it’s like shooting arrows in the air and wasting effort.

Hunter’s email finder helps you reach the right audience faster:

And with all these functionalities, your business will thrive:

For customer service agents, managing emails is usually more than sending a simple response. Usually, there’s something else that they need to do: report a bug or prepare a customized offer. Hiver’s email ticketing system converts emails into tickets, organizes them, and ensures no customer request goes unreported. 

Hiver’s ticketing is a collaborative tool: it allows managers to delegate emails and tasks and follow up on the progress. The entire team can access one inbox and chat to find a solution.

Most importantly, the tool saves you from the burden of repetitive tasks. You can automatically assign conversations to different agents based on keywords. For example, you can assign all emails with the word “invoice” to the person responsible for billing. In this way, workflows become genuinely seamless.

Email marketing and management are so ubiquitous that sometimes, we forget that these can be sheer revenue and productivity boosters. With the right tools, you can automate your email campaigns, unify multiple inboxes, and streamline outreach. Remember: whichever task seems repetitive, there’s a way to automate it.