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Envato Joins the Digital Media Licensing Association

Learn how Envato is continuing to promote and empower the rights of the creative community.

Portrait for Envato By Envato
Posted 25 Oct 2023
Envato DLMA

Envato has joined the Digital Media Licensing Association (DMLA) to continue working towards creating a fair and transparent ecosystem that benefits the creative community.

This announcement comes just after Envato announced its partnership with BRIA AI to help develop and launch one of the first licensed visual Generative AI foundation models for commercial use that facilitates compensation for creators whose work contributes to training the model.

The DMLA is a non-profit trade association who have been around for over 70 years. The DMLA was established in 1951 by a group of New York stock photo agencies concerned about protecting their original transparencies.

While the media landscape has changed significantly during the DMLA’s life, its core mission has remained: to protect the rights of creators and their representatives in the media licensing community. 

The DMLA achieves this by using its legal committee to lobby on behalf of the industry for strong intellectual property (IP) and copyright legislation. It also serves as a platform for industry leaders to connect and collaborate on issues facing the community.

As a member of the DMLA, Envato will collaborate with other DMLA members to address industry challenges, establish best practices, and develop standards for both licensors and licensees. Envato’s involvement in the association will help shape a fair and transparent framework that benefits content contributors, customer creatives, and the industry as a whole. 

“As a global scaling business, one thing that will never change is our unwavering support of our creative community, and we’re looking forward to collaborating with members of the DMLA as we lead the evolution of creativity in our industry,” says Envato Chief Strategy Officer, Alyssa Buchardt.

By joining the DMLA, Envato aims to reinforce its dedication to doing the right thing by the contributor community while empowering customers to thrive – providing them with the content they need to succeed in their creative endeavors.

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