Our not-so-micro freelancer marketplace was in urgent need of a facelift just one year into its life!
Just over a year ago, our CEO, Collis asked me to gather up a crack team to create a new Envato website where people could get small digital jobs, done really quickly. The product’s focus was to be pre-packaged design services with upfront pricing and delivery, and it was to be called Microlancer. We used Lean Startup Principles and iterated quickly on the concept. We officially launched on April 3rd 2013. Now, exactly one year later we’re evolving the product, changing the name, and setting the stage for a very big future.
The pace since our launch has been breathtaking. In the last six months, we’ve almost tripled our sales from the first six months! We’ve rolled out features, interviewed customers, redesigned the site, improved our pricing, messaging, conversations, sharing of files. We’ve created tools for our Talent Community to better manage their jobs, and added trust signals so that buyers can find the right Talent.
We learned, we adapted and we harnessed the growth. And along the way the product has emerged and unfolded and one day we woke up to realize the name Microlancer just didn’t fit any more.
It’s a tough thing realizing you’re using the wrong name. For a whole year we’ve been investing in brand building, SEO, mindshare and more. Ultimately however we’re only a year in. Yes, we’ve got a heck of a lot bigger than we were in April one year ago. But think how big this thing is going to be in five years. 99% of Envato Studio’s customers haven’t even arrived yet. If there was ever a time to make a name switch, this is it.
Here’s why we felt we should rebrand:
A studio is a place where people come together to create things. Envato Studio already has a broad range of services we offer, from logo design to building entire websites. As more great people join our Talent Community we’re looking forward to enabling a greater and greater range of things to be created.
As it is our birthday, we’re taking the opportunity to not only change our name, but to add a few amazing things too:
Envato Studio is where beautiful things are made by our talented community of hand picked designers, developers and producers. Creating all kinds of packaged and tailored services from Logo Design to Business Cards, WordPress customisation to eCommerce development and Mobile Applications.
We have an amazing community of Talent on Envato Studio, and here at HQ we’ve got a great team of people to help and grow that community. We’re rebooting the team, currently called ‘Support and Review’, to be refreshed and reenergized as the Studio Ops Team, including Studio Liaisons. This reflects the evolution of the team. We want them to be more closely aligned to our amazing community. They are responsible for finding great talent, and then helping them do their best work through practical advice and feedback, helping them to effectively deal with complaints and disputes, and supporting our buyers to ensure they’re getting the work and services promised.
As part of the changes we’re making, you might notice we’ve taken off the Beta badge. Though we’re always testing and learning, we want buyers to feel confident that this is a fully functional operation backed by Envato.
I’d like to take this opportunity to thank each and every one of our Talent Community and buyers for supporting us so far. We hope you will love Envato Studio as much as we loved Microlancer.
Farewell Microlancer, you were fun, but I’ve moved on. It wasn’t you, it was me. Actually, it was you 🙂
This article was originally written by Layla Foord, Envato Studio General Manager.