How Milkshake and One Roof are Empowering Women to Shake Up the Status Quo

To celebrate International Women’s Day 2022, your favorite link-in-bio tool, Milkshake, will be partnering with One Roof to celebrate the women shaking up the status quo and doing business a little differently.  Founded by changemaker Sheree Rubinstein, One Roof is Australia’s leading community for female-led businesses, providing everything women in business need to succeed under one roof. 

“This International Women’s Day, we couldn’t be happier to be partnering with One Roof who not only talk-the-talk, but take action in empowering women to succeed,” says Bianca Pellizzari, Milkshake Product Marketing Specialist. “They inspire women everyday to ‘shake it up’ and build game changing businesses. Together we hope to give women, and our community, the tools, support and the learnings from incredible panelists to get their ideas off the ground.” 

Paving the way for women in business, One Roof enables women from all walks of life to be championed, seen, heard and celebrated, while also providing aspiring entrepreneurs with a sense of connection and support through a virtual community and online membership.

This International Women’s Day, One Roof will be hosting a virtual panel event featuring an impressive lineup of female founders, and an exciting prize sponsored by Milkshake. Panellists include Monica Meldrum, Founder and CEO of Whole Kids, Michelle Akhidenor, Founder & CEO of The Peers Project and Claire Goldsworthy, Founder of The Fashion Advocate and The Moral Manual. 

“We’re thrilled to be hosting a panel featuring incredible women who are doing business differently and leaning into women-led ways of working, rather than adhering to the expected norms,” says One Roof representative, Frances Goh. “One Roof’s mission is to increase the number of successful women in entrepreneurship and leadership, and honor our members beyond the token single day that International Women’s Day allocates to acknowledge women.”

At the event, the panellists will share their experiences with everything from balancing business, babies and competing priorities, to leading teams and carving out their careers as professional women. They’ll talk about how they’ve challenged the status quo throughout their business journeys, as well as alternative ways to run a successfully business and techniques to nurture your business mindset. 

“We thought about boycotting and not hosting an event at all over International Women’s Day, because so often this time can be used as lip service for companies to look and act like they care – particularly as so many women are burnt out and need to give themselves permission to put themselves first,” explains One Roof founder, Sheree Rubinstein. “But, we came to the conclusion that if we don’t show up we might be perpetuating the cycle. So, we’re actively involved in International Women’s Day again this year and joining in the meaningful conversation. It’s an honor to partner with Milkshake – a female-founded brand.”

In addition to the expert advice and invaluable insights attendees will gain from this event, Milkshake and One Roof are also partnering to offer a prize of a 12-month One Roof membership (valued at $500AUD) plus an exclusive 1:1 session with a pro Milkshake designer to help the winner create their very own custom Milkshake website – for free!

“I can’t wait to guide the lucky winner through designing their very own custom-made, mobile-friendly Milkshake website,” says Milkshake’s lead designer, Taylor Conacher. “The experience will be very hands-on, collaborative and aligned to the winner’s business goals and brand identity – and all for free! It’s the perfect opportunity for someone at the beginning of their journey to establish their online presence, or even someone well-versed in their business venture looking to amp up their social media game.”

For your chance to win, register to attend One Roof’s virtual International Women’s Day event on Thursday 10th March 12pm AEDT, and don’t forget to follow Milkshake and OneRoof on Instagram.