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Trend Alert: Monochromatic Colors in Product Photography

Need inspiration for your next product shoot? Here are some of the best monochromatic photographs and monochromatic color palettes on Envato Elements. 

Posted 31 Mar 2022
Trend Alert: Monochromatic Colors in Product Photography

Monochromatic color palettes are a big trend in product photography, and they’re a great option if you’re a designer looking to create bright and eye-catching branding and product packaging. Using the power of one color to evoke a particular emotion or mood, many product photographers and brands are opting for this simple-yet-bold style to attract new customers.

What is a Monochromatic Color Scheme?

A monochromatic color scheme is a color palette derived from a single hue, which is then extended using shades, tones and tints. While subtle variations can be achieved through the use of different tints and shades, with the monochromatic design trend the idea is to create an oversaturation of a particular color palette to accentuate a certain mood or message. Monochromatic color schemes support balance and unity, and support a visually cohesive design.

Using only one color may sound boring or minimalist, but monochromatic color palettes can actually communicate a lot with a little. For example, pink can portray a playful mood, green can evoke a feeling of freshness, while this bright yellow snap from Canada-based product photographer Treesha Millicent is both lively and energetic – perfectly demonstrating the less-is-more appeal of monochrome photography.

Why are Monochromatic Colors Popular in Product Photography? 

While monochromatic color palettes have been a useful design tool for years – ​​popping up everywhere from web design and graphic design to videos and typography – they’ve recently become increasingly popular in product photography. This trend is modern, creative and bold and often features a background, products and props which all fit into a monochromatic palette – making it perfect for selling products or raising brand awareness.  

Monochromatic product photography also makes for eye-catching social media content, which is a key reason why so many brands are embracing this photography trend

“With the rise of digital marketing, social media advertising, and online shopping, it’s no longer enough to just have professional product photography,” says Envato Digital Designer, Taylor Conacher. “Imagery must demand attention and engage distracted audiences in less than a second before they scroll on. Monochromatic product photography looks right at home on an Instagram feed or Pinterest board. Whether it’s a zero-alcohol wine or a new toothbrush, the impact of a single color dominating the entirety of the frame is immediately eye-catching. Combined with interesting object composition, this trend drives brand association and leaves a memorable impression.”

Monochromatic Photography on Envato Elements

If you’re looking for some cool content for your socials, some trendy monochromatic photographs for your website, or some inspiration for your next product shoot, here are some of the best monochromatic photographs and color palettes on Envato Elements

Pink Color Palettes

Monochromatic Color Photography - Pink Color Palette - Minimal fashion still life by EvgeniyaPorechenskaya

Purple Color Palettes

Monochromatic Product Photography - Purple Color Palettes - Abstract geometry figure and minimal objects

Green Color Palettes

Monochromatic Colors in Product Photography - Green Color Palettes

Yellow Color Palettes

Monochromatic Product Photography - Yellow Color Palettes - Hand holding creative pineapple on yellow background

Neutral Color Palettes

Monochromatic Product Photography - Neutral Color Palettes - Hand in golden gloves by EvgeniyaPorechenskaya

If you can’t get enough of the monochrome trend, browse our Monochromatic Product Photography Collection over on Envato Elements. Or to read up on more creative trends, check out our blogs on Pastel Colors and Gradients, as well as our Color Trends and Graphic Design Trends For 2022!

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