Pantone Color of the Year 2018: Ultra Violet

The 2018 Pantone color of the year is Ultra Violet, an ‘inventive and imaginative’ shade of purple.

It’s a shade that Pantone calls complex, contemplative, provocative, and thoughtful. In their dramatic unveiling of the 2018 Color of the Year, Pantone makes references to pop culture, politics, and the cosmos. It’s a tall order for a color, but we’re on board.

Whether it’s just a color trend, or more of a ‘way of life‘, we think it’s a color that’s definitely on-trend this year. At Envato, we’ve seen a plethora of purple designs on our marketplaces, and on Envato Elements. We’ve also seen a stellar amount of space-inspired websites and space-inspired graphic designs.

A study done in 2003 by Color Assignment showed that while 23% of women like purple, men don’t seem to like purple at all – but that perception seemed to have changed in recent years. Purple is a color strongly associated with courage, royalty, and spirituality.

Last year’s Pantone color of the year, Greenery, shared a suspicious resemblance to the shade of the Envato logo. But for the last year, the Envato design team has been harboring a slight obsession with purple shades. We’re not saying we’re trend-setters, but…

Here’s a curated collection of designs on Envato Elements where the Pantone 2018 Color of the Year is dominant.

For the latest on Pantone’s Color of the Year, read up on our blogs on Millennial Pink and Classic Blue, or check out Pantone’s Fall Color Predicitons 2020 on the Envato Blog.