Color us happy! Learn everything you need to know about the Pantone Color of the Year for 2022 – Very Peri.
Color us happy, because the most exciting time of the year is finally here! The Pantone Color of the Year for 2022 has just been officially announced by the Pantone Color Institute, and it’s … *drum roll please*… PANTONE 17-3938 Very Peri!
A brand new Pantone color encourages inventiveness, creativity, and empowerment, we think that Veri Peri will be the perfect color to help us start 2022 with a fresh new outlook.
In contrast to the practical yet hopeful yellow-and-grey color story of 2021, the 2022 Pantone Color of the Year is all about fluidity, innovation and change. A dreamy periwinkle blue with vibrant violet-red undertones, PANTONE 17-3938 Very Peri emanates a spritely, joyous attitude and dynamic presence to inspire imagination and creative expression.
As the world begins emerging from an intense period of uncertainty and adjusting to the new normal, PANTONE 17-3938 Very Peri is all about embracing the altered landscape, opening ourselves up to new possibilities, and redefining our futures.
“Very Peri well-encapsulates the undertones of 2021,” says Envato Lead Digital Designer, Sophie Dunn. “It’s respectful of recent times, but doesn’t get caught there. Its vibrancy and energy promotes new perspectives and possibilities – reflective of the way the colour shifts with varied light sources. The beacon we all need for 2022!”
The first new shade in the 22-year history of Pantone, Very Peri is all about reframing the calming, reliable qualities that blue represents, and mixing in the passion, fire and creativity of red to fuel progress and change. Displaying carefree confidence and daring curiosity, PANTONE 17-3938 Very Peri promises to empower us for whatever lies ahead.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” explains Laurie Pressman, Vice President of the Pantone Color Institute.
“Creating a new color for the first time in the history of our PANTONE Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
To incorporate this unique, empowering color story into your designs or creative projects, check out our Very Peri collection on Envato Elements for inspiration. Or, try out some of the Veri Peri inspired items below!
Here’s to 2022’s hottest color, Very Peri! If you want more, revisit some of the previous Pantone Colors of the Year…
A color palette that is practical, solid and optimistic, the union of Ultimate Gray & Illuminating is one of strength and positivity. It tells a story that is both enduring and uplifting, encapsulating toughness and resilience with the promise of something sunny and hopeful moving forward into 2021.
A bright and beautiful yellow sparkling with vivacity, PANTONE 13-0647 Illuminating is a warm and luminous yellow shade – which is just what we all need to lead us out of the darkness of 2020. The color of flowers, fruits and sunlight, yellow is the color of hope, creativity and new ideas. Being the lightest hue of the spectrum, yellow is uplifting and illuminating, and evokes feelings of happiness, cheerfulness and fun.
On the other hand, PANTONE 17-5104 Ultimate Gray is solid and dependable, representing a firm foundation on which to rebuild. The color of mountains on the horizon, pebbles on the beach and natural elements that have stood the test of time, Ultimate Gray evokes feelings of composure, steadiness and resilience. The middle man between black and white, gray represents neutrality, consistency and balance – something that many of us are craving right now.
If you want to incorporate this uplifting color story into your designs or creative projects, try out these Gray Instagram Posts & Stories by sagesmask, these Soleil Flowers by Webvilla, Grayscale by Boris_Cupac and yellow by twenty20photos, or check out this Ultimate Gray & Illuminating Collection on Envato Elements.
Chosen because of its comforting, familiar shade, PANTONE 19-4052 Classic Blue turned out to be just what we all needed in 2020 – one of the craziest years in modern history. One of the three primary colors, blue is known to evoke a sense of calm and ease. Vice president of The Pantone Color Institute Laurie Pressman said that the color offers stability and connections. “It’s a reassuring presence,” she told The Associated Press.
Overall, Blue was the 5th most popular color searched for on Envato in 2020, up 37% year on year. And among our fastest growing color terms searched for we saw Dark Blue–which is suitably related to Classic Blue–achieve 96% year on year growth, as well as Azure and Indigo
At the start of the century, Cerulean, another blue color, was selected as the color of 2000. With Cerulean being the color of the sky when the sun is shining, and Classic Blue emulating the hue of the sky as the day ends, we think that Classic Blue was the perfect shade to kick off a brand new decade and bring us all a sense of calm and comfort during the year that was 2020.
If you’re a designer, artist or creative, you can incorporate Classic Blue into your designs with these decorative invitations, this indigo classic keynote, the Shore typeface or these floral watercolor clip art patterns and flat and outline illustration design. For more inspo, check out our ‘Classic Blue’ Pinterest board, featuring more items to download from Envato Elements.
A bolder, more vibrant color than the cool and comforting Classic Blue, PANTONE 16-1546 Living Coral was the Pantone Color of the Year 2019. In addition to coral playsuits on the catwalk and coral statement crockery in kitchens, Living Coral was an absolute hit on social media. This is because it evokes a zesty, positive and high-spirited feel, and even has a connection to nature and the environment. Giving a nod to the coral reefs which support a quarter of all marine species and half a billion people around the world, Living Coral is bright, playful and effervescent.
Described as a ‘dramatically provocative and thoughtful purple shade,’ Ultra Violet 18-3838 was Pantone’s pick for 2018. The pantone color of 2018 represented ingenuity, creativity and a pioneering vision that pointed to the future.
With designers flocking to find Ultra Violet assets as soon as the color of 2018 was announced, the abstract nature of Ultra Violet can add an enigmatic aura to any artwork, making it great for a range of different designs.
The Pantone Color of the Year 2017, Greenery 15-0343, was all about fresh, clean design. A green-yellow shade known as nature’s neutral, Greenery was prevalent in everything from plant-lined office spaces to morning smoothies, and made designs appear more natural and organic. Bearing a striking resemblance to Envato’s own logo, needless to say we were very fond of 2017’s color of the year.
To go green with Greenery, check out this Green Tea Pattern by Purple-Bird, this Green Leaves Pattern by gertot1967 or this Green Seamless Pattern with Plants and Bird by Artness. For marketers, this Greenes – Organic Keynote Template by StringLabs made presentations seem fresh and exciting.