Color us happy! Learn everything you need to know about the Pantone Color of the Year for 2022 – Very Peri.
Color us happy, because the most exciting time of the year is finally here! The Pantone Color of the Year for 2022 has just been officially announced by the Pantone Color Institute, and it’s … *drum roll please*… PANTONE 17-3938 Very Peri!
A brand new Pantone color encourages inventiveness, creativity, and empowerment, we think that Veri Peri will be the perfect color to help us start 2022 with a fresh new outlook.
In contrast to the practical yet hopeful yellow-and-grey color story of 2021, the 2022 Pantone Color of the Year is all about fluidity, innovation and change. A dreamy periwinkle blue with vibrant violet-red undertones, PANTONE 17-3938 Very Peri emanates a spritely, joyous attitude and dynamic presence to inspire imagination and creative expression.
As the world begins emerging from an intense period of uncertainty and adjusting to the new normal, PANTONE 17-3938 Very Peri is all about embracing the altered landscape, opening ourselves up to new possibilities, and redefining our futures.
“Very Peri well-encapsulates the undertones of 2021,” says Envato Lead Digital Designer, Sophie Dunn. “It’s respectful of recent times, but doesn’t get caught there. Its vibrancy and energy promotes new perspectives and possibilities – reflective of the way the colour shifts with varied light sources. The beacon we all need for 2022!”
The first new shade in the 22-year history of Pantone, Very Peri is all about reframing the calming, reliable qualities that blue represents, and mixing in the passion, fire and creativity of red to fuel progress and change. Displaying carefree confidence and daring curiosity, PANTONE 17-3938 Very Peri promises to empower us for whatever lies ahead.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” explains Laurie Pressman, Vice President of the Pantone Color Institute.
“Creating a new color for the first time in the history of our PANTONE Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
To incorporate this unique, empowering color story into your designs or creative projects, check out our Very Peri collection on Envato Elements for inspiration. Or, try out some of the Veri Peri inspired items below!
Here’s to 2022’s hottest color, Very Peri! If you want more, revisit some of the previous Pantone Colors of the Year…