We look back on how Envato fostered fresh creative impact globally in the last 12 months.
With apologies to Fat Boy Slim, we’ve come a long, long way together, through the hard times and the good.
In 2020, Envato was front and centre as one of the largest ever upheavals in online work played out across the globe. Our community of designers, creatives and inspired thinkers helped millions to shift their businesses online, learn new skills and otherwise bring their creative projects and dreams to life. As we said at the time, our overriding emotion was that of pride in what our creative community had achieved.
That sense of pride is no less prominent as we reflect on another 12 months of creative impact in partnership with our global community, though this time it is a story of empowerment and endurance. Our impact statement tells the story of a creative community that has moved swiftly and resoundingly to build on the success of last year and realise incredible results across numerous creative domains. It wasn’t always the smoothest journey – 2021 was full of surprises both nasty and nice – but we achieved better, together.
In our 15th birthday year, Envato has helped thousands of authors to publish and earn across our ecosystem, generating a projected $150m+ in payouts along the way. We supported our authors with new insights, from customer data to creative trends, to better empower them to make the swift decisions needed to thrive.
Our status as the number one unlimited audio and video subscription library online was reinforced as customers turned to Envato Elements and Mixkit to bring their multimedia projects to life. Likewise, the reputation of Placeit as one of the leading print-on-demand mock-up offerings in the world helped thousands of users every week turn their imagination into merchandise.
All of this activity helped to push our monthly active community number – the impact metric we use to assess how many people are creating and earning with Envato products – up past 900,000. This is a real demonstration of how we are striving to make creative success accessible and achievable for all.
We hope that while reading through our Public Impact Statement for 2021 it becomes clear just how impactful our creative community has been over the last 12 months. This report, while underlining our commitment to being a B Corp – a business committed to doing good in a transparent and sustainable manner – is one more way we can shine a light on all of those who have contributed to our success.
And yes, like Fat Boy Slim noted, to praise them like we should.