Get up to speed on the top social video trends, plus tips on how to create engaging social media video.
Video has become a staple of our social media feeds over the last few years. With 300 hours of video uploaded to YouTube every minute, 500 million people now using Instagram Stories daily, and the recent explosion of TikTok, Instagram Reels and now YouTube Shorts and YouTube Stories – the popularity of social video is increasing. So, if you want to leverage social video for your marketing strategy, it’s important to keep up to date with what’s trending.
Covering everything from how to go live on TikTok to how to make a Reel on Instagram, here are the top social video trends to watch, as well as tips and tricks for how to create engaging social video to reel in those viewers.
Live video is one of the best ways to capture the attention of your social media audience. From Facebook Live and TikTok to YouTube and Instagram Live, live video content is now absolutely dominating our social platforms – with 1 million Instagram users watching live video every day and live streams making up one in five Facebook videos posted on the platform.
Many brands and influencers are now regularly going live on social media to connect, engage and interact with their followers, and hybrid events are becoming the status quo. Live streaming allows anyone to get in the action, no matter where they are in the world, and the format is fast becoming the new normal for many industries – particularly fashion, music and entertainment. So, if you’re not already, now’s the time to go live!
While live videos don’t need to be polished, a good presenter and a quality connection are key. There are a range of things you can do to ensure your stream is as clear and crisp as possible – good lighting, the right equipment, and even greenscreen effects can help make your live stream stand out for all the right reasons. While it’s easy to live stream from your smartphone, you can also set up to go live directly from a professional camera to Facebook, YouTube or Instagram for that extra level of professionalism.
“Live videos really benefit from being dressed up a bit,” says Envato Video Specialist Mark Brodhuber. “Using on-screen graphics, producers can take their videos to the next level by emphasizing the areas of the screen that they want users to focus on. Broadcast Packages and Social Media Video Templates offer a massive variety of layouts that come with animated graphics to showcase products or information, while providing ample space for footage or video to be displayed at the same time.”
To promote your live stream, check out this Stream Gaming Pack by Premiumilk, this Live Stream Event Flyer Set by Guuver and this Holographic Live Stream Concert Flyer Set by aiyari on Envato Elements.
Since launching in 2020, Instagram Reels have become one of the most engaging video formats. Allowing creators to produce short in-feed videos with audio and music, Instagram Reels are quick, fun and super easy to use. The feature allows users to upload premade videos, edit multiple video clips into one, or create content within the Instagram app.
If you need a little extra help creating content, video templates – such as After Effects templates and Premiere Pro templates – are a great, easy way to keep your Instagram Reels looking on point. Check out this Dynamic Fashion Opener by JoeProduction, these Glowing Scribbles by artino, or this Modern Typography Intro by YETYYY on Envato Elements.
Or, brush up on your video editing with YouTube sensations and video experts Josh Olufemii, Premiere Gal and Tutvid.
Similar to TikTok and Instagram Stories, YouTube Shorts are 60-second vertical videos optimized for a mobile-viewing experience. YouTube Shorts allows creators to make snappy, 15-second videos and capture and edit multiple clips. It also offers various creative features such as video tools, music, speed controls, and a timer.
“With mobile devices dominating the online landscape, it’s changed the way the content on YouTube is consumed – and the video hosting giant has realised that!” says Envato’s Video Marketing Specialist Jen McKinnon. “People are watching on-the-go and YouTube is now bending to that user preference by introducing features that optimise the experience for their busy users.”
To make your YouTube Shorts stand out, try out some video templates or royalty-free music to dress up your videos in style. As YouTube Shorts is a new feature, existing Instagram Stories templates will work well for this vertical format. Try out these Instagram Stories by MotionLemon, this Instagram Stories Pack by Make-Space, or these Brutalism Instagram Stories by Colorama on Envato Elements.
TikTok is the fastest growing social media platform in the world, accruing over 800 million active users worldwide since launching in 2019. Allowing users to create short videos with music, filters, captions and other fun features, the short-form video app is now influencing everything from memes and music to fashion to pop culture trends.
Similar to Snapchat, Facebook and Instagram Stories, TikTok videos are vertical, you can ‘heart’ your favorite videos, and use fun filters similar to Instagram and Snapchat. However, unlike other platforms, TikTok is mainly focused on entertainment rather than connection or lifestyle, producing less polished but more engaging content. Its straightforward features and usability make it super easy for anyone to create or consume content on the platform, and everyone from MAC Cosmetics to the NBA have taken to TikTok to make their brands more accessible.
Instagram Stories have become one of the most popular social media formats of all time, with 500+ million people now using Stories each day. While the feature may have originally been influenced by Snapchat, it’s had a huge impact on trending content types across other social media platforms, including Facebook, Google, YouTube, and even LinkedIn.
An early example of the vertical and ephemeral video trends, Instagram Stories are proven to generate higher levels of engagement due to their time-sensitive nature. Stories was also one of the first vertical video features, with this orientation having a 90% higher completion rate than horizontal videos. Now, vertical video is everywhere – including Instagram, Facebook, Snapchat, YouTube, TikTok and even the big screen.
“Over the last few years we’ve seen a shift in the consumption of media, with people now spending more time per day using a mobile phone than watching television,” says Envato Video Specialist Mark Brodhuber. “Adding to the explosive growth of video-based social platforms like Instagram Stories, Reels, TikTok & Snapchat, users now expect short, succinct and to-the-point video content. And because we’re talking about mobile consumption, the preferred orientation is trending towards vertical video.”
While IGTV was previously the go-to for long-form videos, Instagram has recently merged IGTV with feed videos to create ‘Instagram Video’. This new iteration allows users to post videos between one minute and an hour long, just like with IGTV. Instagram Video also allows users to edit and trim videos, add filters and stickers, and tag people and locations. Designed to make discovering videos and creating new content easier, the update also reflects the rising popularity of video as Instagram continues to expand beyond a photo-sharing platform.